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About me...

As a seasoned communications leader -- with deep expertise in public relations, communications strategy and planning, executive training and thought leadership, and digital communications -- I've worn many hats over the last decade. Right now, I am looking for freelance work, beyond my 9-5 full-time job.

As a media relations expert, I have led the creation and execution of diverse press strategies to secure meaningful coverage in a variety of top-tier outlets, ranging from national broadcast to niche trade publications. Through my work over the last several years, I have also: successfully managed high stakes communications crises, devised thoughtful strategic 360-degree communications plans, advised and media trained executive-level spokespeople. On the digital front, I have also managed and grown social media accounts for clients, and led daily content creation efforts to boost engagement across owned media channels, including social media, email, and website platforms.

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The bulk of my career has focused on leading communications efforts to amplify the missions of nonprofit organizations, both in house, and as a consultant for nonprofit clients. If you are looking for communications support, whether that is creating content for social media, or increasing your presence in the press, please feel free to reach out.

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Some examples of previous comms accomplishments include:

  • Pitching and placing news stories and opinion pieces in major national outlets including: The New York Times, Washington Post, NBC News, ABC News, Newsweek, CBS News, CNN, Buzfeed, The Hill, Bloomberg News, and TIME

  • Crafting and leading successful 360-degree annual public relations plans for national organizations

  • Managing high stakes crises to mitigate risk and protect brand reputation and equity

  • Developing and leading targeted media strategies that result in millions of dollars in earned media value (EMV) for product and output launches

  • Creating and executing Twitter-trending national social media campaigns

  • Growing social media channels by more than 400x their initial following

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Skills: Writing Editing | Strategic communications | Media relations | Social media management Digital campaigns | Messaging Branding | Speech writing Media training Communications planning | Media research Graphic design | Storytelling CRM and CMS management Data analytics | Project management​

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© 2025 by Zach Eisenstein

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